R4DICAL
Pilgrim V1 · Landing Page Concepts

Three routes to the same click.

Three conversion-focused landing pages for Meta & Google ads — each tuned to a different audience and aesthetic, all driving to Amazon. Open any concept below.

Expedition concept
Concept A · Expedition

Dark & cinematic

Outdoor · performance · travel — 28–45

Full-bleed alpine imagery and scene-based selling. Leads with adventure and engineering credibility — the Kickstarter-film energy. Best for performance & outdoor audiences.

Open concept
Engineered concept
Concept B · Engineered

Light & minimal

Design-led · tech · gear nerds — 25–40

Apple-style whitespace with a scroll-driven exploded view of all 8 modules. Wins trust through engineering rigor and parametric detail. Best for design & tech-minded buyers.

Open concept
Daily concept
Concept C · Daily

Industrial & technical

Commuters · travelers · broad — 25–45

Hard-edged, modern, spec-driven. Mono labels, technical frames and a field-modes grid — pain-point led and conversion-optimized, with heavy social proof. Best for everyday & travel buyers who want performance, not nostalgia.

Open concept
Concept C · Lean  —  streamlined cut

Same pitch, ~40% shorter

A de-duplicated edit of Concept C for cold ad traffic: the three tech sections folded into one “receipts” block, social proof + video merged, soft sections cut. Keeps the full persuasion spine (proof, comparison, video, price), drops the repetition.

Open lean version
Product: Pilgrim V1 · All-Purpose Sneaker Brand: NIID × R4DICAL Design Lab Goal: CTR & conversion → Amazon Assets: from brand PDF · placeholders flagged in-page